A1. Disclaimer & Confidentiality Notice
This Information Memorandum (the "Memorandum") has been prepared by the management of North African Foods Product Company ("NAFP" or the "Company") with the assistance of its financial advisors for the sole purpose of providing selected information to a limited number of qualified and sophisticated investors in connection with a proposed private placement of equity securities and for submission to the lending institution's credit committee in support of a financing request.
Not a Public Offering. This document does not constitute an offer to sell or a solicitation of an offer to buy any securities in any jurisdiction. The securities described herein have not been and will not be registered under any securities laws and may not be offered or sold except pursuant to an exemption from registration requirements.
Confidentiality. This Memorandum is strictly confidential and is intended solely for the use of the recipient. It may not be reproduced, distributed, or disclosed to any other person without the prior written consent of the Company. By accepting this document, the recipient agrees to maintain its confidentiality and return it upon request.
Forward-Looking Statements. This Memorandum contains forward-looking statements, including projections of revenue, profitability, capital expenditures, and other financial metrics. Such statements are based on management's current expectations and involve known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially from those expressed or implied. These include, without limitation, risks related to agricultural supply, commodity prices, foreign exchange fluctuations, regulatory changes, competitive dynamics, and execution of the investment project.
No Independent Audit. The financial information and projections contained herein have been prepared based on information provided by the Company's management and have not been independently audited or verified by any third party. No representation or warranty, express or implied, is made as to the accuracy, completeness, or fairness of the information. Prospective investors should conduct their own due diligence and seek independent professional advice before making any investment decision.
No Advisory Relationship. Neither the Company nor its advisors assume any obligation to update or revise any forward-looking statements. This document does not constitute investment, legal, tax, or accounting advice.
Prepared: February 2026 · Fès, Morocco
A2. Executive Summary & Transaction Overview
North African Foods Product Company (NAFP) is a Moroccan agri-food processor and exporter seeking MAD 11.1 million in total funding to construct a greenfield production facility in Mrirt, Khénifra province, dedicated to high-value preserved pepper products and olive/caper conditioning for export to European and international markets.
Company Snapshot
NAFP is a Moroccan SARL à Associé Unique, incorporated on 8 June 2023 in Fès, specializing in the processing and export of preserved agricultural products — principally olives, capers, caperberries, and specialty peppers. The company is 100% owned and managed by Mr. Lhou Sabouri, a veteran agri-food executive with 25+ years of sector experience, including 17 years as CEO of leading Moroccan conserveries (Sicopa, Conserves Oualili).
In just 2.5 years of operations, NAFP has built a diversified export client base across Spain, Italy, France, Poland, and the USA, achieving realized revenues of MAD 12.1 million in 2025 with a net margin of approximately 8.4% — entirely from exports.
Transaction Overview
| Source of Funds | Amount (MAD) | % of Total | Description |
|---|---|---|---|
| Equity (Shareholder + New Investors) | 3,200,000 | 29% | Land acquisition + working capital funding |
| State Subsidy (New Investment Charter) | 2,124,750 | 19% | Territorial & sectoral incentives |
| Bank Loan (CMT, 7yr, 2yr grace) | 5,774,250 | 52% | Construction, equipment, production lines |
| Total | 11,099,000 | 100% |
| Use of Funds | Amount (MAD) | % |
|---|---|---|
| Land, notary & studies | 750,000 | 7% |
| Construction & site work | 3,944,000 | 36% |
| IT, security & office | 120,000 | 1% |
| General industrial equipment | 2,355,000 | 21% |
| Piquillo production line | 870,000 | 8% |
| Guindilla production line | 665,000 | 6% |
| Mini Poivron line (Phase 2, 2027) | 1,510,000 | 14% |
| Working capital | 2,600,000 | 23% |
| Total (incl. Phase 2) | 12,814,000 | — |
Note: Phase 2 (Mini Poivron, MAD 1.51M in 2027) is expected to be funded from Year 1 operating cash flows. The MAD 11.1M financing plan covers Phase 1 and working capital.
Equity Raise Parameters
The Company is seeking equity investment of up to MAD 2,000,000–2,500,000 alongside the founder's equity contribution of MAD 700,000–1,200,000 to constitute the total equity layer of MAD 3,200,000. Analyst Estimate
Recommended Instrument: Given NAFP's SARL legal form (which limits the number of associates and imposes transfer restrictions under Moroccan Law 5-96), we recommend structuring the equity raise through parts sociales with a shareholders' agreement (pacte d'associés) providing enhanced governance and exit provisions. If the equity raise requires more than 50 associates or public solicitation, conversion to a Société Anonyme (SA) would be a prerequisite — which we recommend in any event for investor protection (see Section G4).
Valuation methodology is proposed on an asset-based + earnings multiple basis given the limited operating history. A pre-money valuation range of MAD 5.0–8.0 million is suggested, implying a post-money of MAD 7.0–10.5 million with the equity raise. A DCF cross-check is provided in Section D8. Analyst Estimate
Key Investment Highlights
✦ Secured Demand Partnership
A major Spanish industrial partner with 15+ years of relationship with the CEO has validated a pilot project and committed to offtake, providing engineering support and production team deployment during ramp-up.
✦ Structural Cost Advantage
Morocco's labor costs are 6–7× lower than Spain's, with proximity to European markets and favorable EU-Morocco trade agreements enabling duty-free access to the world's largest food import market.
✦ Proven Management
CEO Lhou Sabouri brings 25+ years of experience including 17 years as DG of two leading Moroccan agri-food companies, managing 3,000+ tonnes of peppers and 4,000+ tonnes of tomatoes annually.
✦ 100% Export, Hard Currency
All revenues in EUR/USD provide a natural hedge against local economic volatility, with strong cash conversion dynamics typical of FMCG-export models.
A3. The Equity Story — Why Invest
1. Attractive Sector Fundamentals
The global preserved vegetables market was valued at approximately USD 25–30 billion in 2024, growing at a CAGR of 5–6%. Key demand drivers include: the rise of Mediterranean diet adoption globally, growing tapas culture in Western markets, clean-label and natural preservation trends replacing artificial preservatives, and the post-COVID recovery of the HoReCa (hotel/restaurant/catering) channel. Specialty peppers (Piquillo, Guindilla, Jalapeño) are among the fastest-growing subcategories, driven by the "flavor exploration" consumer trend. Market Data
2. Morocco's Structural Cost Advantage
Morocco's SMIG (minimum wage) stands at approximately MAD 17.18/hour for industry, compared to Spain's EUR 8.28/hour — translating to a labor cost differential of roughly 6–7×. For labor-intensive products requiring hand-sorting, peeling, and careful packaging, this differential is decisive. Morocco's geographic position offers 2–3 day trucking access to Spain and Southern France, shorter than any Latin American competitor. The EU-Morocco Association Agreement provides preferential tariff access to European markets.
3. Validated Partnership & Secured Demand
The 2025 pilot project with a major Spanish industrial partner demonstrated production feasibility and product quality acceptance. This partner, well-positioned in the Spanish market for decades, has committed to providing engineering expertise, production teams during ramp-up, and offtake volumes. This de-risks the critical first years of operation significantly, though commercial concentration on a single partner remains a key risk to monitor (see Section E1).
4. Scalability
The 10,000 m² land plot can accommodate a facility of 4,000–4,500 m², leaving substantial room for expansion. The phased investment approach (Guindilla and Piquillo lines in 2026, Mini Poivron in 2027) demonstrates disciplined capital deployment with a clear pathway to tripling revenues within 3 years.
5. State Support
Under Morocco's New Investment Charter (Charte d'Investissement 2022), NAFP is eligible for subsidies estimated at MAD 2,124,750 (19% of project cost), comprising territorial subsidies for investment in rural/underdeveloped areas (Mrirt qualifies) and sectoral support for agri-food industrialization and export promotion. Subject to Confirmation
Key Risks — Investor Transparency
Risks investors should weigh carefully:
1. Limited track record: Only 2.5 years of operating history with a realized CA of MAD 12.1M. The projected 161% revenue jump in Year 1 of production is aggressive and depends on successful ramp-up and partner offtake.
2. Key-man dependency: The entire operation relies on Mr. Sabouri — no formal management team, succession plan, or key-man insurance is in place.
3. Client concentration: Heavy reliance on a single Spanish partner for the new factory's output creates binary risk.
4. Greenfield execution: Construction timelines in rural Morocco carry inherent risks — permits, utility connections, equipment importation, and labor mobilization can all cause delays.
5. SARL governance: 100% sole ownership with no board, no external audit, and no formal governance framework — significant governance risk for minority investors.
A4. Indicative Terms & Deal Structure
The following represents an indicative term sheet for discussion purposes only. Final terms to be negotiated between the Company and investors.
B1. Company Profile & Corporate History
| Corporate Identity | |
|---|---|
| Legal Name | North African Foods Product Company |
| Legal Form | Société à Responsabilité Limitée à Associé Unique (SARL AU) |
| Capital | MAD 100,000 (1,000 parts sociales) |
| Date of Incorporation | 8 June 2023 |
| Registre de Commerce | 77071 (Fès) |
| CNSS | 2140375 |
| ICE | 003318181000059 |
| Registered Office | Av. Abdelkrim El Khettabi, Imb Ben Moussa El Gouache, Étage 2, Fès |
| Shareholder | Lhou Sabouri — 100% |
| Sector Code (HCP) | 15.33 — Transformation et conservation de légumes |
| Export Ratio | 100% |
Corporate Evolution (2023–2025)
2023 — Foundation & Bulk Export Launch: NAFP was established in June 2023, commencing operations with bulk and semi-bulk export of preserved agricultural products, primarily olives and peppers, targeting Italian and Spanish industrial buyers. The founder leveraged his 15+ year international network built during his tenure at Sicopa and Conserves Oualili.
2024 — Product & Market Diversification: The product range expanded to include olives (multiple preparations), capers, and caperberries. New markets were penetrated: France, Poland, and the USA, moving beyond the initial Italian and Spanish base.
2025 — Strategic Partnership & Pilot Validation: NAFP entered a strategic partnership with a major Spanish industrial company (unnamed for confidentiality), launching a pilot project for conditioning two pepper varieties (Guindilla and Piquillo) in jars. The pilot was deemed successful, and both parties agreed to build a dedicated production facility targeting a June/July 2026 production start. Realized turnover reached MAD 12,076,023 with a net profit of MAD 1,016,182.
B2. Management & Governance Assessment
CEO Profile — Lhou Sabouri
Education: Baccalauréat Sciences Économiques · Licence Sciences Économiques · Master in Accounting, Control & Audit (Université de Rennes) · Master in Information Systems & Management Control (Université de Rennes)
Career Trajectory:
Mr. Sabouri has accumulated 25+ years across multiple sectors (BTP, textile, public sector, chemicals & parachimie, agri-food), with the most relevant experience being:
Sicopa, Fès — Directeur Général (11 years): One of Morocco's leading conserveries specializing in olives, capers, peppers, and mini peppers. During this tenure, he managed large-scale agricultural procurement programs (3,000+ tonnes mini peppers, 500 tonnes pickles, 4,000+ tonnes tomatoes per annum) and export operations.
Conserves Oualili, Meknès — Directeur Général (6 years): Conserveries, sauces & condiments, and oil processing — further deepening agri-food industrial management expertise.
Key-Man Dependency Assessment
NAFP is critically dependent on Mr. Sabouri. He is the sole shareholder, sole manager, the primary commercial relationship-holder with the Spanish partner, and the source of all agricultural supply chain expertise. His departure or incapacity would fundamentally compromise the project.
1. Key-man life and disability insurance with coverage of at least MAD 6M (1× bank debt) — naming the bank and investors as co-beneficiaries.
2. Succession plan: Identify and onboard a deputy general manager (DGA) within 12 months of production start.
3. Management team buildout: Recruit a dedicated CFO/Finance Controller, a Production Director, and an Export/Commercial Director to reduce single-person dependency.
4. Documentation: Formalize all supplier relationships, client contracts, and operational procedures in written form.
Governance Assessment
The current structure — 100% sole ownership in a SARL AU — provides virtually no checks and balances. There is no board, no statutory auditor (commissaire aux comptes), and no formal governance framework. For investors, this represents a significant risk of unchecked decision-making, related-party transactions, and information asymmetry. Conversion to an SA and implementation of a proper governance framework is a prerequisite for any meaningful equity investment (detailed in Section G4).
B3. Products & Value Proposition
| Product Family | Varieties / Preparations | Packaging Formats |
|---|---|---|
| Olives | Black Greek-style whole, black pitted sliced, black confites, green whole, green pitted, green sliced, tournantes (whole/pitted/sliced), specialty marinades (Provençale, Mediterranean), stuffed pitted olives | Pouches, cans, drums, trays, platforms |
| Capers | — | Drums & pails |
| Caperberries | — | Drums & pails |
| Mini Peppers | Sweet mini peppers | Cans, jars |
| Peppers (Specialty) | Piri Piri, Piquillo (grilled), Guindilla, Jalapeño, California Wonder | Pails, drums, cans, jars |
Value Proposition
NAFP positions itself in the specialty foods and tapas segment — premium quality preserved vegetables targeting wholesale importers, modern retail (private label capability), foodservice/HoReCa, specialty & gourmet stores, convenience stores, and industrial food manufacturers (pizza, prepared meals). The value proposition rests on four pillars: consistent quality backed by partner technical support, competitive pricing through Morocco's labor cost advantage, flexibility in packaging formats and private-label capability, and the CEO's deep industry relationships enabling rapid market access.
B4. Market Analysis
The global preserved/canned vegetables market is estimated at USD 25–30 billion (2024), with a projected CAGR of 5–6% through 2030. Key growth drivers include the Mediterranean diet trend, tapas culture expansion, clean-label demand, convenience-oriented consumption, and foodservice channel recovery post-COVID. Market Data
Target Geography Analysis
| Market | Rationale | Key Requirements | Competitive Intensity |
|---|---|---|---|
| Spain | Primary market via Spanish partner; large domestic consumption of tapas products; significant re-export hub | EU food safety (Reg. 852/2004), private label specs | High (domestic incumbents, but high cost) |
| Italy | Major import market for preserved vegetables; established NAFP client base | EU standards, organic certification growing | High (domestic production + Turkey) |
| France | Growing specialty food market; proximity; entered in 2024 | EU standards, French labeling (loi EGAlim) | Medium |
| USA | Large specialty/gourmet segment; Hispanic food demand; entered in 2024 | FDA registration, FSMA compliance, FCE/SID | Medium (dominated by Spain, Peru, Mexico) |
| Poland | Fast-growing import market for Mediterranean foods; entered in 2024 | EU standards | Low-Medium |
| Gulf Countries | Growing demand for halal Mediterranean foods; target market | Halal certification, GSO standards | Low |
B5. Competitive Positioning
| Origin | Labor Cost | Logistics to EU | Quality/Traceability | Packaging Access | Overall Threat |
|---|---|---|---|---|---|
| Spain | Very High | Excellent | Excellent | Excellent | Incumbent but declining competitiveness |
| Peru / Mexico | Low (≈ Morocco) | Poor for EU | Adequate | Poor (far from EU suppliers) | Threat for US market only |
| Egypt | Low | Adequate | Quality/pesticide concerns | Adequate | Moderate, improving |
| Turkey | Medium (SMIG 50% > Morocco) | Good | Good | Good | Strong competitor, but currency volatility |
| Morocco (NAFP) | Low | Excellent | Good (partner-backed) | Excellent (proximity) | Strong positioning |
NAFP's specific competitive moat rests on: direct farmer relationships bypassing the broker-intermediated model that dominates 90% of Moroccan olive procurement; Spanish partner's technical support ensuring European-standard quality from day one; the CEO's proven track record managing large-scale agricultural programs; and full value chain integration from farm contracting through to finished packaged goods for export.
B6. Supply Chain & Agricultural Integration
NAFP's supply chain model is a key differentiator. While the Moroccan agri-food sector is characterized by fragmented, broker-intermediated procurement (90% of olive industry purchases go through intermediaries who set prices irrespective of quality), NAFP plans to secure supply through annual agricultural contracts directly with farmers, offering: guaranteed purchase prices, technical assistance, and financing support.
The CEO's track record in managing agricultural programs is substantial: 3,000+ tonnes of mini peppers, 500 tonnes of pickles, and 4,000+ tonnes of tomatoes annually during his tenure at Sicopa and Conserves Oualili. This experience in direct farmer engagement, crop planning, and quality control at the farm level is critical for the new facility's success.
Supply Risk Assessment
Climate risk: Morocco's agricultural sector faces increasing water stress and climate variability. Pepper cultivation requires reliable irrigation, and drought years could impact supply volumes and prices.
Crop failure: Concentration on specific pepper varieties creates vulnerability to pest outbreaks or disease.
Input price inflation: Packaging materials (glass jars, metal cans), energy (gas for autoclaves/boilers), and transport costs are subject to global commodity price movements.
Mitigation: Multi-region sourcing strategy, buffer stock provisions, long-term supply contracts, and the flexibility to source from multiple agricultural zones around the Mrirt/Khénifra region.
C1. Project Description
The project consists of the construction of a greenfield production facility in rural Mrirt, Khénifra province, dedicated to the processing and packaging of preserved agricultural products. The facility will house three dedicated production lines:
Additionally, the facility will handle conditioning of olives, capers, caperberries, and pickles in jars and metal cans. The Spanish partner will provide engineering expertise for facility design, production team support during ramp-up, and technical specifications aligned with European market requirements.
C2. Site Selection Rationale
Location: 10,000 m² plot in the rural zone of Mrirt, Khénifra province. Factory footprint: 4,000–4,500 m².
Selection drivers: Labor availability (the primary consideration for this labor-intensive activity); geographic positioning within agricultural production zones; eligibility for territorial investment subsidies; proximity to the company's Fès headquarters; and contribution to local socioeconomic development through job creation (149 positions).
Infrastructure assessment: Road access from Mrirt to Fès is adequate (approximately 130 km via N8/N13). Port access for export is via Casablanca (approximately 280 km) or Tangier Med (approximately 350 km). Utility availability (water, electricity) in rural zones should be verified — connection costs and reliability represent a risk that the budget addresses with dedicated water and electricity line items. Verify
C3. Facility Design & Production Infrastructure
The facility encompasses 17 functional zones covering the complete production flow:
| # | Zone | Qty | Assessment |
|---|---|---|---|
| 1 | Raw material reception | 1 | Essential — adequate |
| 2 | Sorting & calibration | 1 | Critical for quality control |
| 3 | Grilling zone (for Piquillo) | 1 | Dedicated function — appropriate |
| 4 | Washing zone | 1 | Essential for food safety |
| 5 | Jar conditioning line | 1 | For Guindilla and Piquillo jars |
| 6 | Metal can conditioning lines | 4 | Adequate for multi-format production |
| 7 | Thermal treatment zone (autoclaves) | 2 | 6 autoclaves — sufficient for initial capacity |
| 8 | Labeling & marking | 1 | Essential for export compliance |
| 9 | Finished goods storage | 1 | Adequate — verify temperature control |
| 10 | Packaging & consumables storage | 1 | Adequate |
| 11 | Loading dock | 1 | Essential for logistics |
| 12 | Laboratory | 1 | Required for quality testing and HACCP |
| 13 | Utilities (boiler, compressor, gas) | 1 | Adequate |
| 14 | Locker rooms & canteen | 1 | Required for labor compliance |
| 15 | Occupational medical office | 1 | Legal requirement for 149+ employees |
| 16 | Administration | 1 | Adequate |
Cold chain: No cold storage is explicitly mentioned. For fresh pepper intake and temporary storage before processing, refrigerated space may be needed, particularly during peak harvest season.
Wastewater treatment: A "station de traitement des eaux" is budgeted (MAD 200K), but for a facility processing 3,000+ tonnes of vegetables annually, environmental permitting and adequate treatment capacity should be verified.
HACCP/BRC/IFS infrastructure: The lab zone is included, but budget for certification (audits, documentation, corrective actions) and for specific infrastructure requirements (air locks, pest control systems, dedicated cleaning zones) should be confirmed.
Contingency budget: No contingency line item is present in the investment program — for a greenfield project, a 10–15% contingency is standard practice. Material Gap
C4. Investment Program Breakdown
| Category | Item | 2026 (MAD) | 2027 (MAD) |
|---|---|---|---|
| Land & Studies | |||
| Land acquisition | 550,000 | — | |
| Notary & registration | 50,000 | — | |
| Studies | 150,000 | — | |
| Construction & Fit-out | |||
| Structural frame (charpente) | 1,360,000 | — | |
| Perimeter wall | 200,000 | — | |
| Floor coating | 700,000 | — | |
| Tiling | 150,000 | — | |
| Gate | 50,000 | — | |
| Water connection | 150,000 | — | |
| Electrical connection | 150,000 | — | |
| Water treatment station | 200,000 | — | |
| Locker rooms & canteen | 272,000 | — | |
| Administration building | 272,000 | — | |
| Miscellaneous construction | 120,000 | — | |
| Office furniture | 50,000 | — | |
| Computers | 30,000 | — | |
| CCTV surveillance | 40,000 | — | |
| Subtotal Construction | 4,494,000 | — | |
| General Industrial Equipment | |||
| Cash registers | 195,000 | — | |
| Weighbridge | 120,000 | — | |
| Boiler 2.5T | 350,000 | — | |
| Compressor | 100,000 | — | |
| 6 Autoclaves | 700,000 | — | |
| 16 Trolleys | 320,000 | — | |
| Electric hoist | 100,000 | — | |
| 2 Industrial printers | 80,000 | — | |
| 2 Electric forklifts | 350,000 | — | |
| Palletizer | 40,000 | — | |
| Piquillo Line | |||
| Elevator + 2 Ovens + Rotary washer + 3 Cleaning conveyors + Bubble washer | 870,000 | — | |
| Guindilla Line | |||
| Elevator + Sorting belt + Tanks + Filling tables + Juicer + Cisterns + Heat exchanger + Motors + Stainless installations | 665,000 | — | |
| Mini Poivron Line (Phase 2) | |||
| Calibrator + Hopper + Washer + Conveyors + Blancher + Filling + Juicer + Seamer + Cisterns + Heat exchanger + Motors | — | 1,510,000 | |
| Total Phase 1 | 8,499,000 | — | |
| Total Phase 2 | — | 1,510,000 | |
| Grand Total CAPEX | 10,009,000 | ||
No contingency budget: A 10–15% contingency (MAD 850K–1.27M) is standard for greenfield projects. Its absence exposes the project to cost overruns with no buffer.
Commissioning costs: No budget allocated for installation, testing, calibration, and trial runs of production lines.
Certification costs: HACCP, BRC, and IFS certification audits and preparatory work (estimated MAD 150–300K) are not budgeted.
Initial marketing/branding: No budget for trade show participation, customer sampling, or marketing materials.
Environmental compliance: The water treatment station at MAD 200K may be insufficient depending on daily wastewater volumes.
C5. Human Resources Plan
| Department | Cadres | Technicians | Workers | Total |
|---|---|---|---|---|
| General Management | 1 | — | — | 1 |
| Quality | 1 | — | — | 1 |
| Laboratory | 1 | 1 | — | 2 |
| Purchasing | 1 | — | — | 1 |
| Production | 2 | 4 | 130 | 136 |
| Maintenance | — | 2 | — | 2 |
| Warehouse | 1 | — | — | 1 |
| Logistics | 1 | — | — | 1 |
| Human Resources | 1 | — | — | 1 |
| Security | — | — | 2 | 2 |
| Accounting | 1 | — | — | 1 |
| Total | 10 | 7 | 132 | 149 |
Labor cost assessment: The 2026 personnel charge is MAD 4,515,365, translating to an average annual cost per employee of approximately MAD 30,300, or about MAD 2,525/month. Morocco's SMIG for industry is approximately MAD 3,111/month (based on 191 hours × MAD 16.29). The average cost per worker at MAD 2,525/month is below the SMIG, suggesting either: the 130 production workers include seasonal/part-time staff; or the personnel cost projection may be underestimated for a full year of full-time employment. This requires clarification. Clarify
Recruitment feasibility: Hiring 130 production workers in rural Mrirt should be feasible given the area's relatively high unemployment. However, recruiting 10 qualified cadres (Quality Manager, Lab Manager, Production Engineers, etc.) in a rural location may be challenging and could require wage premiums or relocation packages not reflected in the current budget.
Ramp-up plan: The presentation does not specify whether all 149 employees are hired at once or phased. We recommend a phased approach: core management and technical team (20–25 people) from Q1 2026 for construction supervision and training; production workers in two waves aligned with line commissioning (Guindilla/Piquillo in June 2026, Mini Poivron in early 2027). Analyst Recommendation
C6. Implementation Timeline
The target of commencing production in June/July 2026 is ambitious given the current date (February 2026) — this allows only 4–5 months for land acquisition finalization, construction permits, facility construction, equipment procurement and installation, staffing, and certification preparation.
Land acquisition: Title verification and notarial transfer — 1–2 months if not already completed.
Construction permits: Municipal building permit, environmental authorization — 2–3 months in rural communes (often faster than urban).
Construction: A 4,000+ m² industrial structure (metal frame) can be erected in 3–4 months with an experienced contractor. Interior fit-out adds 1–2 months.
Equipment procurement: Lead times for autoclaves, boilers, and specialized production line equipment can be 3–6 months from order, particularly if imported from Europe.
Staffing & training: Management team recruitment: 2–3 months. Production worker training: 1–2 months with partner team support.
Certifications: HACCP implementation and initial certification: 3–6 months minimum.
Realistic assessment: A September/October 2026 production start is more realistic than June/July, representing a 3-month delay. This is reflected in our sensitivity analysis (Section E2). A full 6-month delay scenario is also modeled. Analyst Assessment
D1. Historical Performance (2023–2025)
NAFP's realized 2025 revenue of MAD 12,076,023 demonstrates commercial traction since the June 2023 inception. Net income of MAD 1,016,182 (8.4% margin) indicates a viable business model even in the current trading/light processing configuration. Operating cash flow of MAD 1,076,563 confirms positive cash generation.
Risk factor — Limited operating history: The company has operated for only 2.5 years. Audited financial statements for 2023 and 2024 were not provided for this analysis. The 2025 data is described as "realized" but has not been independently audited. Historical balance sheet data is not available. Data Gap
D2. Revenue Projections Analysis (2026–2030)
| Year | Revenue (MAD) | YoY Growth | Commentary |
|---|---|---|---|
| 2025 (Realized) | 12,076,023 | — | Trading & light processing operations |
| 2026 | 31,550,000 | +161% | First year of factory production (Jun/Jul start) |
| 2027 | 47,910,000 | +52% | Full year + Mini Poivron line commissioned |
| 2028 | 55,096,500 | +15% | Capacity ramp-up and market expansion |
| 2029 | 60,606,150 | +10% | Steady-state growth |
| 2030 | 66,666,765 | +10% | Mature operations |
Assessment of the 161% Revenue Jump (2026)
The projected jump from MAD 12.1M to MAD 31.6M in 2026 assumes the new factory generates approximately MAD 19.5M of incremental revenue in its first partial year of operations (6–7 months). This implies monthly factory output of approximately MAD 2.8–3.3M, which is plausible for a facility with 130+ production workers processing pepper products for a committed partner, but is nonetheless aggressive. Key risks include: construction and commissioning delays compressing the productive months available; slower-than-expected ramp-up of production efficiency; and partner offtake timing.
Information gap: Revenue projections are not decomposed by product line or market. The absence of detailed volume × price assumptions makes independent verification difficult. Data Gap
D3. Cost Structure & Margin Analysis
| Item | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| Revenue (M MAD) | 12.08 | 31.55 | 47.91 | 55.10 | 60.61 | 66.67 |
| Raw Materials (% CA) | 70.0% | 57.0% | 59.0% | 58.9% | 58.9% | 59.6% |
| Other External Charges (% CA) | 10.4% | 11.1% | 9.8% | 9.7% | 9.7% | 9.6% |
| Personnel (% CA) | 8.5% | 14.3% | 10.2% | 9.7% | 9.2% | 8.9% |
| Depreciation (% CA) | 0.5% | 2.7% | 2.1% | 1.8% | 1.7% | 1.5% |
| Operating Result (M MAD) | 1.27 | 4.70 | 9.02 | 10.87 | 12.34 | 13.50 |
| Operating Margin | 10.5% | 14.9% | 18.8% | 19.7% | 20.4% | 20.3% |
| EBITDA (M MAD) | 1.33 | 5.55 | 10.02 | 11.87 | 13.34 | 14.50 |
| EBITDA Margin | 11.0% | 17.6% | 20.9% | 21.5% | 22.0% | 21.8% |
| Net Income (M MAD) | 1.02 | 3.39 | 6.84 | 8.32 | 9.53 | 10.49 |
| Net Margin | 8.4% | 10.7% | 14.3% | 15.1% | 15.7% | 15.7% |
Depreciation check: Depreciation of ~MAD 1.0M per year from 2027 onward on an asset base of ~MAD 10M implies a weighted average useful life of approximately 10 years, which is reasonable for industrial equipment and structures. The 2026 figure of MAD 850K (for a partial year) is consistent.
Personnel cost trajectory: The decline from 14.3% to 8.9% of CA reflects operating leverage — a largely fixed labor force (149 employees) spread across growing revenues. This is realistic provided: (a) production workers are not predominantly seasonal, and (b) wage inflation is modest. If seasonal labor constitutes a significant portion, the ratio would be more variable.
Net margin progression from 8.4% (2025) to 15.7% (2030) reflects the transformation from a trading business (low margins) to a manufacturing business (higher value-add). Margins of 15–16% are achievable for well-run Moroccan agri-food exporters but represent the upper range of industry benchmarks.
D4. Cash Flow Analysis
| Item (MAD '000) | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| Gross Operating Cash Flow | 1,077 | 4,236 | 7,837 | 9,317 | 10,529 | 11,490 |
| Less: CAPEX | — | (8,499) | (1,510) | — | — | — |
| Less: Debt Service (est.) | — | (318) | (318) | (1,447) | (1,389) | (1,327) |
| Free Cash Flow (post-CAPEX & debt) | 1,077 | (4,581) | 6,009 | 7,870 | 9,140 | 10,163 |
Note: 2026 CAPEX funded by the MAD 11.1M financing plan (equity + subsidy + debt). Debt service during grace period (2026–2027) limited to interest only. Principal repayment begins 2028. Maintenance CAPEX not explicitly budgeted. Analyst Estimate
Working Capital Assessment
The MAD 2.6M working capital provision represents approximately 8% of projected 2026 revenues. For an export-oriented agri-food business with typical payment terms of 60–90 days from European buyers and seasonal raw material purchasing (harvest-driven), a working capital need of 10–15% of revenues is more typical. The MAD 2.6M may prove tight during peak season. Analyst Assessment
D5. Financing Structure Assessment
| Metric | Value | Assessment |
|---|---|---|
| Debt-to-Equity Ratio | 1.8× | 5,774K debt / 3,200K equity — elevated but acceptable for project finance with subsidy support |
| Total Leverage (Debt / Total Capital) | 52% | Within acceptable range; subsidy de-risks the structure |
| Equity Cushion | 29% | Below the typical 30–35% bank comfort zone; may require enhancement |
| Subsidy Timing Risk | 19% of project | If subsidy disbursement is delayed, the project faces a MAD 2.1M funding gap |
Subsidy risk assessment: Under the New Investment Charter, subsidies are typically disbursed after investment completion and verification, not upfront. If the MAD 2.12M subsidy is disbursed post-completion, the company will need bridge financing or phased investment to manage the timing gap. This is a material risk to the financing plan. Critical Clarification Needed
D6. Debt Service Capacity
| Year | Outstanding (MAD) | Interest | Principal | Total Service | EBITDA | DSCR | ICR |
|---|---|---|---|---|---|---|---|
| 2026 (Grace) | 5,774,250 | 317,584 | — | 317,584 | 5,550,000 | 17.5× | 17.5× |
| 2027 (Grace) | 5,774,250 | 317,584 | — | 317,584 | 10,024,000 | 31.6× | 31.6× |
| 2028 | 5,774,250 | 291,834 | 1,154,850 | 1,446,684 | 11,868,000 | 8.2× | 40.7× |
| 2029 | 4,619,400 | 233,638 | 1,154,850 | 1,388,488 | 13,345,000 | 9.6× | 57.1× |
| 2030 | 3,464,550 | 172,159 | 1,154,850 | 1,327,009 | 14,504,000 | 10.9× | 84.3× |
| 2031 | 2,309,700 | 110,680 | 1,154,850 | 1,265,530 | — | — | — |
| 2032 | 1,154,850 | 49,200 | 1,154,850 | 1,204,050 | — | — | — |
Assumed interest rate: 5.5% (aligned with current Moroccan CMT market rates). Principal repayment: straight-line over 5 years post-grace period. EBITDA calculated as Operating Result + Depreciation. Analyst Estimate
Assessment: Debt service coverage is very comfortable across all projected years, with DSCR consistently above 8×. Even under severe stress scenarios (see Section E2), the DSCR remains above 2.0×. The bank debt request of MAD 5.77M appears well-supported by the projected cash flows, provided revenue projections are achieved at 60–70% of base case.
Note on "zero interest" grace period: The company's financing plan mentions "2 ans différés sans payement intérêts." This is unusual from a banking perspective — most Moroccan banks charge interest during grace periods (interest-only, no principal). The CPC does show interest charges of MAD 317,584 in 2026 and 2027, confirming interest is in fact being paid. We have modeled this as interest-only during the grace period.
D7. Key Financial Ratios Dashboard
| Ratio | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| Revenue Growth | — | 161% | 52% | 15% | 10% | 10% |
| Gross Margin | 30.0% | 43.0% | 41.0% | 41.1% | 41.1% | 40.4% |
| EBITDA Margin | 11.0% | 17.6% | 20.9% | 21.5% | 22.0% | 21.8% |
| Net Margin | 8.4% | 10.7% | 14.3% | 15.1% | 15.7% | 15.7% |
| DSCR | n/a | 17.5× | 31.6× | 8.2× | 9.6× | 10.9× |
| ICR | n/a | 17.5× | 31.6× | 40.7× | 57.1× | 84.3× |
| Debt / EBITDA | n/a | 1.04× | 0.58× | 0.49× | 0.35× | 0.24× |
| ROE (est.) | — | 51% | 65% | 53% | 42% | 35% |
ROE estimated using cumulative retained earnings + initial equity of MAD 3.2M. Balance sheet projections not provided by management. Analyst Estimate
D8. Investor Returns Analysis
The following models assume an equity investment of MAD 2,250,000 for a 30% stake (mid-range of indicative terms), with exits via founder buyback or trade sale.
| Scenario | Exit Year | Exit Valuation (MAD) | Investor Proceeds | MOIC | IRR |
|---|---|---|---|---|---|
| Base Case | Year 5 (2030) | 52.4M | 15.7M | 7.0× | 47.5% |
| Base Case | Year 7 (2032) | 63.4M | 19.0M | 8.4× | 36.0% |
| Optimistic (+15% rev) | Year 5 | 60.3M | 18.1M | 8.0× | 51.5% |
| Pessimistic (−20% rev) | Year 5 | 41.9M | 12.6M | 5.6× | 41.0% |
| Severe Downside (−30% Y1) | Year 5 | 38.5M | 11.6M | 5.1× | 38.6% |
Valuation methodology: 5× net income multiple at exit (conservative for Moroccan agri-food exporters). No dividends assumed before exit. Analyst Estimate
Dividend distribution capacity: Starting Year 3 (2028), with projected net income of MAD 8.3M and no major CAPEX, the company could distribute 20–30% of net income (MAD 1.7–2.5M/year) while maintaining comfortable debt service coverage and reinvestment capacity. Investor share at 30% stake: MAD 500–750K/year in dividends from Year 3.
Benchmark: Private equity investments in Moroccan agri-food typically target IRRs of 20–30% and MOICs of 2.5–4.0× over 5–7 years. The base case returns presented here exceed these benchmarks significantly, which reflects both the project's potential and the early-stage risk premium associated with a greenfield investment by a company with limited track record.
E1. Risk Matrix
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Commercial concentration (Spanish partner) | High | Severe | Diversify client base from Year 2; formalize offtake agreement with minimum volumes and penalties; develop parallel commercial relationships |
| Agricultural/supply risk | Medium | Moderate | Multi-region sourcing; annual contracts with farmers; inventory buffers; crop insurance |
| Currency risk (EUR/USD vs MAD) | Medium | Moderate | Natural hedge (MAD costs, EUR revenues typically favorable); forward contracts for major transactions |
| Execution risk (greenfield) | High | Severe | Experienced construction management; partner technical oversight; contingency budget (recommended); phased commissioning |
| Regulatory risk (certifications) | Medium | Moderate | Early engagement with certification bodies; partner's experience with European standards; budget for HACCP/BRC/IFS |
| Key-man risk | Medium | Severe | Key-man insurance; succession plan; management team buildout; documentation of all processes and relationships |
| Political/country risk | Low | Moderate | Morocco's stable trade policy and EU association agreement provide comfort; monitor regulatory changes |
| Subsidy non-receipt | Medium | Moderate | Confirm eligibility pre-investment; plan for bridge financing; do not make project viability dependent on subsidy |
| Liquidity risk (ramp-up) | High | Moderate | Adequate working capital facility; phased hiring; conservative cash management during first 12 months |
| Governance risk | High | Moderate | Convert to SA; implement board, statutory auditor, information rights; shareholders' agreement |
E2. Sensitivity Analysis
| Stress Scenario | 2028 Net Income | 2028 DSCR | 5-Yr IRR | Assessment |
|---|---|---|---|---|
| Base Case | 8,317K | 8.2× | 47.5% | Comfortable |
| Revenue −20% | 4,430K | 4.6× | 35.2% | Still comfortable |
| Revenue −30% Y1 only | 7,850K | 7.8× | 40.8% | Manageable — Y1 squeeze only |
| Raw materials +10% | 5,910K | 6.2× | 39.0% | Adequate |
| Raw materials +15% | 4,704K | 5.1× | 35.5% | Under pressure but viable |
| 6-month production delay | 7,200K | 7.0× | 38.0% | Manageable with reserves |
| Loss of main client | 2,100K | 2.8× | 18.0% | Critical — 18-month replacement |
| MAD appreciation +10% vs EUR | 6,700K | 6.6× | 38.0% | Manageable |
| Interest rate +200bps | 8,000K | 7.0× | 46.5% | Minimal impact |
| Combined: Rev −15%, Costs +10%, 3m delay | 2,650K | 3.2× | 22.0% | Tight but viable; DSCR remains above 1.5× |
Sensitivity analysis based on analyst estimates applied to management projections. Combined downside represents a realistic worst-case scenario. Analyst Estimate
E3. Break-Even Analysis
| Year | Fixed Costs (est. MAD) | Contribution Margin % | Break-Even Revenue | Projected Revenue | Safety Margin |
|---|---|---|---|---|---|
| 2026 | 6,215K | 43.0% | 14,453K | 31,550K | 54% |
| 2027 | 6,585K | 41.0% | 16,061K | 47,910K | 66% |
| 2028 | 7,186K | 41.1% | 17,484K | 55,097K | 68% |
| 2030 | 8,005K | 40.4% | 19,814K | 66,667K | 70% |
Fixed costs estimated as: personnel + depreciation + portion of external charges + financial charges. Variable costs: raw materials assumed fully variable. Analyst Estimate
The break-even revenue level is approximately MAD 14.5M in 2026, representing a factory utilization rate of roughly 46% of projected capacity. This provides substantial buffer, though it should be noted that the "fixed" cost classification is approximate and some costs may have semi-variable characteristics.
F1. Proposed Guarantees Assessment
| Guarantee | Estimated Value | Coverage vs. Loan | Assessment |
|---|---|---|---|
| Mortgage on land | 550,000 MAD | 9.5% | Very weak coverage — land represents only 9.5% of the MAD 5.77M loan |
| Pledge on fonds de commerce | Variable | — | Enforceability depends on business continuity; limited realizable value in distress for a single-client factory |
| Pledge on equipment & constructions | ~8.5M MAD (cost) | 147% | Strongest guarantee; however, distress-sale value of specialized agri-food equipment is typically 30–50% of cost = MAD 2.5–4.2M |
| CCG guarantee (Caisse Centrale de Garantie) | TBD | 50-70% | If obtained, significantly de-risks the bank's position. Eligibility for Damane Istitmar or similar program should be confirmed |
F2. Recommended Security Enhancements
1. Personal guarantee (caution solidaire) of Mr. Sabouri — standard for SARL borrowing
2. Assignment of export receivables (cession Dailly or equivalent) — provides the bank with direct access to hard-currency cash flows
3. Assignment of insurance proceeds — property and business interruption insurance naming the bank as co-beneficiary
4. Debt service reserve account (DSRA) — escrow account funded with 3 months of debt service (≈ MAD 360K) as a liquidity buffer
5. Financial covenant package: Minimum DSCR of 1.5×; Maximum Debt/Equity of 3.0× declining to 2.0× by Year 3; Quarterly financial reporting; Prior consent for additional indebtedness or asset disposals
6. Inter-creditor arrangements: If equity investors enter, subordination agreement ensuring bank debt has priority; prohibition on dividend payments if DSCR < 2.0×
G1. Credit Recommendation
Justification
Strengths supporting the recommendation: Strong DSCR coverage (8–11× in repayment years, still above 3× in combined stress); experienced management with proven track record in the sector; secured demand through validated partnership with Spanish industrial client; 100% export model generating hard-currency revenues; significant state subsidy support (19%); strong sector fundamentals with growing global demand for specialty preserved vegetables.
Concerns requiring conditions: Limited operating history (2.5 years); greenfield execution risk; key-man dependency; single-client concentration risk for the new factory; weak initial guarantee coverage (land = 9.5% of loan); governance gaps in the sole-owner SARL structure; absence of contingency budget and potential underestimation of certain costs.
G2. Suggested Loan Terms
— Building permit obtained
— CCG guarantee approval
— Equity fully injected and verified
— Insurance policies in place
— Construction contract signed
— Personal guarantee of Mr. Sabouri
Tranche 2 (35%): Upon structural completion (surveyor verification)
Tranche 3 (25%): Upon equipment installation and first production run
G3. Equity Investment Recommendation
• Proven sector expertise of founder
• Validated commercial partnership
• Strong macro tailwinds in specialty foods
• Cost advantage vs. European competitors
• Attractive projected returns (5× MOIC base case)
• Scalable platform (10,000 m² site)
• Greenfield execution risk
• Key-man single point of failure
• Client concentration
• Limited track record
• Governance deficiencies
• Rural location challenges
• Aggressive revenue projections
Suggested valuation approach: Given the limited operating history, a DCF approach alone would rely too heavily on aggressive projections. We recommend a blended valuation using: (1) Asset-based floor (net investment cost), (2) comparable transaction multiples (Moroccan agri-food at 4–6× EBITDA for established operations; 2–3× for early-stage), and (3) DCF cross-check with conservative discount rate (18–22% WACC reflecting early-stage risk). The resulting range of MAD 5–8M pre-money is appropriate.
G4. Structural Recommendations to the Company
1. Corporate Restructuring: SARL → SA
Convert from SARL AU to Société Anonyme to enable: proper board governance (board of directors with independent members), statutory auditor requirement, easier admission of multiple investors, and clearer framework for investor rights. Under Moroccan law, this conversion is straightforward and does not trigger tax liabilities if done as a continuation of the same legal entity.
2. Governance Framework
Establish a Board of Directors with at least 1 independent member (ideally with agri-food or export expertise). Create an Audit Committee for financial oversight. Implement formal financial reporting processes and internal controls.
3. Management Team Strengthening
Recruit: CFO/Financial Controller (priority — to manage bank reporting, investor relations, and financial planning); Production Director (can be the Spanish partner's secondee initially); Export/Commercial Director (to diversify beyond the Spanish partner relationship).
4. Insurance Coverage
Key-man life and disability insurance; Property (all-risk); Business interruption; Product liability (essential for food export to EU/US); Transport/cargo insurance.
5. Certification Roadmap
HACCP (mandatory prerequisite for production start); BRC or IFS (required by most European retailers within 12–18 months); FDA registration (required for US market entry); Halal certification (for Gulf market access).
6. Client Diversification Strategy
While the Spanish partner provides critical launch volume, the company should target having no single client represent more than 40% of revenue by Year 3. Participate in SIAL, Anuga, and Fancy Food Show trade fairs to build pipeline.
H1. Detailed Financial Model — P&L Projections
| P&L Line Item (MAD) | 2025 (R) | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| Revenue | 12,076,023 | 31,550,000 | 47,910,000 | 55,096,500 | 60,606,150 | 66,666,765 |
| Raw Materials & Supplies | (8,453,216) | (17,981,077) | (28,283,023) | (32,484,052) | (35,730,157) | (39,730,408) |
| Other External Charges | (1,260,737) | (3,493,842) | (4,684,977) | (5,348,517) | (5,864,395) | (6,428,852) |
| Taxes & Duties | (5,000) | (10,000) | (25,000) | (60,000) | (70,000) | (80,000) |
| Personnel Costs | (1,026,462) | (4,515,365) | (4,899,216) | (5,335,533) | (5,596,714) | (5,923,416) |
| Depreciation | (60,380) | (849,900) | (1,000,900) | (1,000,900) | (1,000,900) | (1,000,900) |
| Operating Result | 1,270,228 | 4,699,815 | 9,022,883 | 10,867,499 | 12,343,984 | 13,503,190 |
| Financial Charges | 0 | (467,584) | (477,584) | (471,834) | (433,638) | (392,159) |
| Result Before Tax | 1,270,228 | 4,232,232 | 8,545,300 | 10,395,665 | 11,910,347 | 13,111,031 |
| Income Tax (20%) | (254,046) | (846,446) | (1,709,060) | (2,079,133) | (2,382,069) | (2,622,206) |
| Net Income | 1,016,182 | 3,385,785 | 6,836,240 | 8,316,532 | 9,528,277 | 10,488,825 |
| Gross Operating Cash Flow | 1,076,563 | 4,235,685 | 7,837,140 | 9,317,432 | 10,529,177 | 11,489,725 |
(R) = Realized. Source: Company management projections (February 2026 investment presentation). Financial data has not been independently audited.
H2. Glossary of Terms
BRC — British Retail Consortium (food safety standard)
CA — Chiffre d'Affaires (Revenue / Turnover)
CCG — Caisse Centrale de Garantie
CMT — Crédit Moyen Terme (Medium-Term Loan)
CNSS — Caisse Nationale de Sécurité Sociale
CPC — Compte de Produits et Charges (P&L)
DSCR — Debt Service Coverage Ratio
EBITDA — Earnings Before Interest, Tax, Depreciation & Amortization
FDA — Food and Drug Administration (US)
HACCP — Hazard Analysis Critical Control Points
HoReCa — Hotels, Restaurants, Catering
ICE — Identifiant Commun de l'Entreprise
ICR — Interest Coverage Ratio
IFS — International Featured Standard (food safety)
IRR — Internal Rate of Return
MAD — Moroccan Dirham
MOIC — Multiple on Invested Capital
SA — Société Anonyme
SARL — Société à Responsabilité Limitée
SMIG — Salaire Minimum Interprofessionnel Garanti
H3. One-Page Transaction Summary
North African Foods Product Company (NAFP)
Moroccan SARL AU · Fès · Founded June 2023
Processing & export of preserved vegetables
100% export · 2025 Revenue: MAD 12.1M
Greenfield factory in Mrirt (4,000–4,500 m²)
Products: Guindilla, Piquillo, Mini Poivron, Olives, Capers
149 employees · Production start: H2 2026
Spanish partner providing technical support
CEO: Lhou Sabouri · 25+ years experience
17 years as DG of Sicopa & Conserves Oualili
Dual Masters from Université de Rennes
Equity: MAD 3.2M (29%)
State Subsidy: MAD 2.1M (19%)
Bank Debt: MAD 5.8M (52%) — 7yr, 2yr grace
2026E Revenue: MAD 31.6M (+161%)
2030E Revenue: MAD 66.7M
2030E Net Margin: 15.7%
2030E EBITDA: MAD 14.5M
DSCR: 8–11× during repayment
Bank: Favorable with conditions
Equity: Attractive — high risk / high reward
Base IRR: ~47% · MOIC: 7.0× (5-year exit)
SARL→SA conversion · CCG guarantee · Key-man insurance · Governance framework · Phased disbursement · Covenant package